Lyft Hopes to Accelerate with Integrated Ad Campaign

Lyft, the venture capital supported app that enables its user to request friendly, safe, affordable transportation, is launching its first ever integrated ad campaign to accelerate new-user adoption. Damon Ragusa, the CEO of West Capital's portfolio company ThinkVine, was interviewed for the article in AdWeekly. Ragusa believes Lyft is smart to utilize an omnichannel marketing approach in select cities beginning with San Diego and Denver. "It's really expensive to launch a national campaign to drive awareness," he explained. "Lyft's strategy may be prudent to focus on two markets to generate buzz—especially two destination markets that will give them reach beyond just those markets." Read the full story in here